For the Nigerian diaspora, seeing one of our own succeed on the global stage is always a point of pride. But when that success loops back to support the Super Eagles, it becomes a cultural moment. Azeez Olatunji (widely known as Olly Bizzle), the Toronto-based founder of the luxury brand Bay Ice, has bridged the gap between Canadian business excellence and Nigerian passion by gifting the squad custom-made timepieces for their AFCON journey.
A Partnership Beyond Jewelry
The collaboration isn’t just about aesthetics; it’s about timing. As the Super Eagles continue their dominant run through the tournament—recently securing a thrilling victory over Algeria to reach the semi-finals—these watches serve as a symbol of the “Diaspora Power” fueling the nation’s current momentum.
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The Design: The watches feature subtle NFF branding and green-and-white accents, blending the rugged reliability of Canadian engineering with the vibrant soul of Nigeria.
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The Impact: By outfitting the likes of Victor Osimhen and Ademola Lookman, Bay Ice has cemented its status as a premier black-owned brand that understands the “hustle” and excellence of the Nigerian spirit.
Why This Matters for the Diaspora
For Nigerians in Canada and beyond, Bay Ice represents the ultimate immigrant success story. Starting in Toronto in 2018 and expanding to a flagship store in Lekki, Olly Bizzle has shown that our brands can compete with global giants. This gesture to the Super Eagles isn’t just a marketing move; it’s a “welcome home” from the diaspora to the team that carries our collective hopes.
As the boys prepare for their next match, they aren’t just playing for a trophy—they’re carrying a piece of diaspora-made luxury on their wrists, reminding them that the world is watching, and we are cheering from every corner of the globe.